About Us

Discovery Technical Sales is a reputable electronics design-oriented manufacturers’ sales firm in the Pacific Northwest.  The team has 125 years of combined Electronics Industry experience and over 100 combined years of experience representing companies in the Pacific Northwest.  The DTS team is recognized for:

  • vast sales experience,
  • extensive electronics and product knowledge,
  • excellent customer service and relations,
  • unique sales process,
  • focus and responsiveness,
  • academic and business success,
  • operational excellence.

Unique Manufacturers Rep Sales Process

The Discovery Technical Sales Team represents honesty, integrity, growth and stability within a strategic sales process. The team enjoys an enviable reputation with the regional engineering community, executives, distributors and manufacturers.   The team implements a unique sales strategy and process based on Consultative Selling.  DTS is able to penetrate key accounts and follow-up with engineering and commodity management to assist manufacturers with component selection for successful product design.  DTS is involved with Tier 1, 2 and 3 customers in the market, which allows us to provide immediate exposure for our manufacturers.

Meet Our Team

David Roth, President, Discovery Technical Sales, Inc., has been with the company for 23 years, and has been representing manufacturers and their electronics products for 30 years.  Roth has vast experience with leading silicon providers, selling Intel, Qualcomm, Skyworks, Flex Power, Coherent (Finisar), Altera, Sharp, Vishay, Linear Technology, On Semi, MPS, Three Five Displays, TLSI and more. Roth holds a BS degree from the University of Portland and is Network Certified.

Mike McCool, Owner and Washington account manager at Discovery Technical Sales, Inc., has been with the company since early 2015. Mike has over 30 years of sales and business leadership in manufacturing in the Northwest, having worked in Sr. Business Development roles with American Steel, Altek, and LGInternational. He spent 7 years as a partner in a successful plastic injection molding start-up before joining Discovery in 2015. Mike has extensive knowledge of the Northwest market and a successful history of strategic sales growth across multiple manufacturing technologies, including Qualcomm, Coherent (Finisar), Vishay, Three Five Displays, Flex Power and Skyworks. Mike has a BA from the University of Oregon.

Eric Ullery, Owner and Washington State Account Manager at Discovery Technical Sales, Inc. has worked in the electronics business since 92’ . He worked at Insight Electronics for 9 years, then Sales Director for ETMA/TFS until 2003. He then became a Partner at Stratus Technical Sales until 2016. Eric offers a vast array of industry knowledge both in distribution and strategic OEM Sales. He has represented Broadcom, Skyworks, Qualcomm, Coherent (Finisar), Vishay and has won numerous sales awards for performance and strategic selling. Eric holds a BS from the University of Washington and an MBA from Seattle University.